The latest trip for our International Sales Manager, Robert Townsend took the form of a 2-part road trip from Denver to San Francisco and Boston to Washington.

The latest market visit for our International Sales Manager, Robert Townsend, took the form of a lengthy road trip covering the north of the USA. From Denver and the west coast to New England and finally Seattle and the mid-west states, he took the time to visit our key retail partners Williams Sonoma and Crate & Barrel, to train their teams in the art of selling our cutlery (or flatware as it is known in America).

Robert strongly believes that close contact with our retailers is essential when developing an overseas customer base “This type of trip is invaluable in developing relationships with and gaining brand support from sales associates in the stores”. 

Experience has taught him that an engaged sales team naturally leads to better sales; “Robert Welch cutlery is especially popular in America and it was great getting a close up view of life on the 'front line', gathering feedback from the market place”. 

Likewise, visiting the stores and seeing how they fit into the retail landscape is always fascinating for Robert; “What a treat to visit some of the most beautiful mall locations and their fantastic architect designed stores in America” 

And what road trip is complete without stopping to appreciate how they travelled in the old days at the retro car show in Enumclaw, Washington State. It just goes to show what appreciation modern Americans have for classic design. 

The USA is a key export market for Robert Welch Designs and we are fortunate to work closely with both Crate and Barrel and Williams Sonoma to perfect the product offering for our American customers.